Distribution of your brochures, leaflets, flyers and other marketing materials is no doubt a cost-effective way to reach the local customers and advertise your business. However, your company will get the expected results if the distribution company you hired is trustworthy and committed enough to deliver the leaflets and brochures you prepared properly. There is a general prejudice about leaflet distribution companies that they take your money and don't provide reliable services in return. At least, that was the case until the introduction of GPS tracking systems into distribution businesses. Personal and vehicle tracking devices have made slacking on the job and not visiting the appointed customers extremely hard for the uncooperative distribution personnel.
GPS tracking systems bring features like real-time tracking, geofence zones and route history to the table. Amongst the many benefits, field supervisors will be able to see detailed routes, plan for alternative routes according to customer demand and any last minute changes, and most importantly generate documented proof of the distribution process. GPS devices are small and light enough to be carried on person or attached to a personal belonging with ease now. It will be no problem for an employee to carry them in their pocket or bags.
One of the common issues field managers of distribution companies run into is keeping their employees in their designated area. Geofence zone feature allows people with access to the tracking devices create virtual perimeters around specific locations. These locations can be the planned areas where employees have to stay within during their routes. If an employee leaves one of the preset zones, the tracking device immediately sends an alert to the field supervisor. The person in violation of their area can be called up or warned with a smartphone notification. This process keeps employees in their areas and enforces better work ethics.
Another great tool; live tracking allows responsible parties to monitor the movements of each and every member of the staff in real-time. If a member of the team is idle for a long period of time or following a wrong route, supervisors will be able to notice it and take necessary action immediately. After the whole operation is complete, most companies who pay for the service demand a proof of job completion. By using route history, detailed map of the routes taken can be generated down to every house that was visited by the employees. Providing customers with these reports will increase customer satisfaction. Seamless operations allow a distribution company to retain their existing customers and gain more by the positive reputation the company has due to successful deliveries. GPS tracking devices are excellent tools to build trust between customers and increase productivity. Every distribution company needs to adopt personal and vehicle tracking devices into their systems in order to stay profitable and have an edge over their competition.